Marketing your MAS contract
The award is the starting line. Here is how schedule holders actually generate federal sales, ranked from simplest to most involved.
Three sales channels, three levels of effort
GSA Advantage!: product sales
If you sell products, your listings are your storefront. Add detailed descriptions and good photos, then run test searches to see where you rank. The search behavior can be tuned so your items appear among the first results for your key terms. Buyers use it for quick research and to pay with government cards. Read the guide.
GSA eLibrary: services and complex offerings
Buyers find labor categories, rates, and complex, multi-option products here. Present your offering the way a federal buyer expects to see it. Confusing listings make them move on. A phone call or request for proposal usually comes before the sale.
GSA eBuy: tailored solutions
When a buyer has a specific problem and wants proposals from schedule holders only, they post to eBuy. Each request needs a thoughtful response. Even if you did not receive the request notice, you can often find and win RFQs by checking the board frequently. Learn how eBuy works.
Focus first, expand later
We recommend targeting two or three federal agencies to start, then narrowing to one. Focus lets you learn the agency's structure and the key people, communicate well, and above all earn strong past-performance ratings. Once you have those, use them to expand into more agencies.
How the MAS helps you sell
- Buyers know GSA has vetted you, which makes you a safer choice.
- You are already set up to take government purchase cards.
- Buyers know purchases from you comply with federal acquisition rules.
- MAS plus past performance makes winning IDIQ and GWAC positions easier, which lets you leap to new agencies.
Your action plan
On a free call, an analyst will review your offering, target customers, and the specific steps needed to get your first federal sales as quickly as possible. As a government marketing agency, we can often share examples of similar clients and what worked for them.
Ready-made support is on our subscription plans page: contact-list building, capabilities statements, and GSA Advantage! optimization. To go bigger, see other contract vehicles.
Ready to talk through your MAS contract?
Book a no-obligation call and we will tell you honestly whether the MAS program fits your firm.